Friday, January 27th, 2012 | Travel
This article describes three important types of audiences for
tourism organizations, and sets forth recommended goals for
communications with them. It is not meant to be exhaustive.
Individual tourists
The primary audience for most tourism organizations.
Capture their attention.
Establish trust and address comfort and security concerns.
Demonstrate the products and destinations in terms that resonate
with and appeal to your target markets. Address the concerns of
the various parties involved ...
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